During the 2016 Football World Cup, BBC Store wanted a fun and engaging social campaign to increase brand awareness and attract new followers to the Twitter feed. Inspired by Richard Osman's World Cup of Crisps, we launched the BBC Store Drama Championship, where over 2 weeks Twitter users were able to vote for their favourite BBC shows using 24 hour Twitter polls, coinciding with the various World Cup stages from the Group Stages to the Final, ultimately crowing the best BBC drama voted by the fans.
Over 1.7m impressions (leveraging retweets from talent/high profile Twitter accounts with large number of followers)
104K engagements across 173 tweets, including 4.3K retweets and 9.7K likes
Gained 700 new followers in 2 weeks
Over 21K votes in total (across 20 polls)
TWITTER POLLS AND SUPPORTING GIFS:
SHOW REACTION IMAGES AND GIFS: