easter campaign - BBC Store.


For Easter Bank Holiday Weekend, BBC Store had a promotion for up to 75% off on selected TV bundles. Our aim was to drive traffic to the site, by creating fun shareable social assets using vector egg designs, produced by Aliya Zaidi (Multichannel Graphic Designer). Alongside this offer, we decided to entice people to visit the site even more by hosting a digital Easter Egg Hunt. By using the various clues found on our social feeds, customers were able to find a different code on each of the five days, for 50% off full priced items.

RESULT: Best ever day of sales as well as significantly high sales for the entire period.  

OFFER GIFS:

  CREDIT: Roshni Thanki

CREDIT: Roshni Thanki

  CREDIT: Roshni Thanki

CREDIT: Roshni Thanki

EASTER EGG HUNT IS COMING:

  CREDIT: Roshni Thanki

CREDIT: Roshni Thanki

CREDIT: Roshni Thanki

EASTER EGG HUNT CLUES:

   FILL IN THE BLANKS     CREDIT: Roshni Thanki

FILL IN THE BLANKS

CREDIT: Roshni Thanki

  GUESS THE SHOW FROM THE IMAGE 1   CREDIT: Roshni Thanki

GUESS THE SHOW FROM THE IMAGE 1

CREDIT: Roshni Thanki

  DATE THE SHOW FIRST AIRED    CREDIT: Roshni Thanki

DATE THE SHOW FIRST AIRED

CREDIT: Roshni Thanki

  QUOTE FROM THE SHOW    CREDIT: Roshni Thanki

QUOTE FROM THE SHOW

CREDIT: Roshni Thanki

  GUESS THE SHOW FROM THE IMAGE 2   CREDIT: Roshni Thanki

GUESS THE SHOW FROM THE IMAGE 2

CREDIT: Roshni Thanki

  EMOJI CLUE    CREDIT: Roshni Thanki

EMOJI CLUE

CREDIT: Roshni Thanki

SOCIAL REACTIONS: