For Easter Bank Holiday Weekend, BBC Store had a promotion for up to 75% off on selected TV bundles. Our aim was to drive traffic to the site, by creating fun shareable social assets using vector egg designs, produced by Aliya Zaidi (Multichannel Graphic Designer). Alongside this offer, we decided to entice people to visit the site even more by hosting a digital Easter Egg Hunt. By using the various clues found on our social feeds, customers were able to find a different code on each of the five days, for 50% off full priced items.
RESULT: Best ever day of sales as well as significantly high sales for the entire period.
EASTER EGG HUNT IS COMING:
EASTER EGG HUNT CLUES: