peaky blinders, series 3 - BBC Store.


To coincide with Peaky Blinders Series 3, Episode 1 falling off iPlayer, BBC Store wanted to promote the series on Facebook using a canvas advert. I worked alongside Aliya Zaidi, Multi-Channel Graphic Designer and Madeleine Woodstock, Social Media Community Manager to create video assets for the canvas advert. Also I created a short and shareable social video to showcase the main actors and the best bits behind the scenes as an incentive to purchase the series from Store rather than iTunes. 

RESULTS:

  • The Canvas Advert achieved 290k impressions.
  • There were 2.3k clicks onto the canvas through Facebook.
  • There were 1.4k clicks from the canvas to the site.
  • The Behind the Scenes video achieved over 110k impressions on Facebook and Twitter. 

CANVAS ADVERT (as viewed from mobile):

BEHIND THE SCENES VIDEO:

 
 

SOCIAL REACTIONS: