the power of the daleks - BBC Store.


After the original transmission of Doctor Who's The Power of the Daleks series had been lost for 50 years, BBC Worldwide released a hand-drawn animation of the series with the digitally remastered recording of the 1966 audio. BBC Store needed to capitalise on the 10-day exclusive rights it had to the animation before it was launched on other SVOD platforms and on DVD. The marketing campaign consisted of a live Periscope broadcast of the first 3 minutes of the series, daily twitter watchalongs, twitter stickers and interviews with the original cast.  

RESULTS: 

  • In total all POTD assets/tweets generated over 1M impressions from campaign start to date on the social channels

  • 55k engagements over 375 tweets

  • Trended multiple times in the UK

  • A Twitter Moment summarising the campaign can be found here: https://twitter.com/i/moments/801840390584356864

MARKETING ASSETS:

SOCIAL REACTIONS: